Nico Gibson is a design leader who brings creativity, culture, strategy, and innovation together to solve complex problems. Born in Madrid, made in Chicago.

Nico’s approach combines strategic thinking with a deep cultural awareness, driving innovation that creates meaningful impact. He excels in leading cross-functional teams across industries—from fashion and sports to tech and entertainment—delivering fresh, boundary-pushing solutions through collaboration and curiosity. For a glimpse at projects too confidential to share publicly, reach out to request access to The Vault.

Selects

Canada Goose

Beyond Athlete Management

Beautiful view of the artful dining area of Bottega Di Carna

SBE

Experience

With over 15 years of experience in studio, agency, and consultancy environments, Nico Gibson has successfully guided cross-disciplinary teams to bring innovative ideas to life. His work spans diverse industries and includes brand strategy, experiential design, and creative leadership, always with a focus on delivering bold, effective outcomes that resonate across audiences.